SEAT S.A. Reaffirms its Commitment to Diversity, Inclusion and Equity at Pride BCN 2023

Taking place on July 15, Pride BCN’s march is expected to attract 250,000 people and will see SEAT S.A. employees take to the streets in a specially designed bus. Featuring artwork by CUPRA ambassador TvBoy, the open-top bus will feature the kiss as an expression of love between people irrespective of their gender identity and/or sexual orientation. In addition, a specially designed CUPRA Born in the colours of the LGBTI+ flags, called Born Proud, which is currently on tour around the SEAT S.A. facilities, will be on display at CASA SEAT in the heart of Barcelona during Pride weekend, from July 14 to July 16.

SEAT S.A. will also be present in the Pride Village in Plaça Universitat where members of Pride Moves Us, the company’s employee resource group (ERG), will host a stand to share their experiences with visitors about SEAT S.A.’s LGBTI+ inclusion policies. Furthermore, special Pride Editions of CUPRA’s ‘One of Us’ and  ‘Born Proud’ T-shirts will be on sale at the stand, with all proceeds going to ACATHI, an NGO dedicated to supporting LGBTI+ migrants and refugees.

According to Benjamin Ramírez Heller, Head of Culture, Change, Diversity & People Growth at SEAT S.A., “We believe in embracing diversity, because the things that make us different, make us stronger. Our commitment to LGBTI+ people is a key part of our Diversity and Inclusion strategy. Sponsoring Pride BCN is just one way we demonstrate this, but our support for the LGBTI+ community extends all year round.”