Crafting the ideal name for your brand is a crucial first step in building a prosperous business. Your brand name will be the first thing people...
Crafting an unforgettable tagline can be a daunting challenge. A tagline is an encapsulating phrase that expresses the essence of your brand, product, or service in...
Naming your company is an important step in creating a brand image and creating a solid market presence. Names are more than simply a phrase or...
Simulating solar flares on a scale the size of a banana, researchers at Caltech have parsed out the process by which these massive explosions blast potentially...
Selecting a domain is a crucial aspect of creating your online presence. It’s the address for your website that visitors are likely to use to locate...
Caltech has joined with 15 of the nation’s most prominent universities and colleges in a new effort to help students from small-town and rural America enroll...
New study shows that tubes made from natural silk materials offer a promising way to repair large gap nerve injuries. Nerve cells migrated with ‘remarkable speed’...
Mother Country Radicals is described as a “family history of the Weather Underground.” Ayers Dohrn’s parents were radicals and counter-culture outlaws, fugitives from the FBI. In...
Researchers have developed a new type of neural implant that could restore limb function to amputees and others who have lost the use of their arms...
As with many of Caltech’s time-honored traditions, the annual ME72 Engineering Design Competition pushes students to the limits of possibility. Unlike other Caltech traditions, ME72 involves...